CHICAGO – Beginning with the start of the 2021-2022 academic year, the Chicagoland Collegiate Athletic Conference (CCAC) will have a new look to it after the 15-member league unveiled its new logo on Monday. The redesign of the conference logo is the first one for the league in better than 30 years.
A redesign of the conference website is also in the works and will be unveiled later this fall.
The new logo was designed by Indiana University South Bend sports information director Aimee Sinacola along with a committee of three other conference sports information directors, including Dave Laketa (CCAC), Wendy Reid (formerly of Calumet St. Joseph and currently at Trinity Christian College) and Greg Gorham (formerly of Saint Xavier).
The new logo identity elevates the profile of the CCAC and creates a strong, cohesive set of marks to modernize the look, while staying true to the conference’s “Chicagoland” identity.
The branding is based on a combination of the conference name connected to the Chicago skyline with the Hancock Center boasting center stage. The primary, secondary and tertiary uses will be displayed with a combination of the words “CCAC” and “Chicagoland Collegiate Athletic Conference.”
A refreshed color scheme of sky blue and red gives the mark a presence of the official Chicago flag, while the Erbaum font family gives the overall look a sleek and exclusive feel for the NAIA’s Chicago-centered conference.
In addition, the new identity will provide school-specific uses of the CCAC marks for the league’s member institutions.
For the complete story on the rebrand, along with a look at all of the conference and school-specific logo designs, go to CCAC Logo Story.